Social good isn't always good for individuals. Sometimes it is the very opposite of individual good. Same for public health and public (add your own domain here)... the complexity of today's public projects bewilders even those who run them. Collective advantage often creats disadvantages among some groups... I fear this will come across as a cliche but we have seen this a lot during the pandemic rolling out public services in Canada to ensure nobody is left behind and leading the highest global vaccination rates, only to have all this 'public dogooding' backfire among some groups who 'occupied' several stret blocks of the capital. AI good will likely be very similar...